The $5 Alaska Grown Challenge encourages Alaskans to spend a fiver weekly on Alaska Grown products like vegetables, dairy, meat, and grains at their local retailers.
This successful consumer-driven Alaska Grown marketing campaign helped some Alaska farmers sell out of many of their 2017 products.
The State of Alaska says that if all households were to participate in the weekly five-dollar challenge, it would add tens of millions of dollars back into the local economy every year.
The Division of Agriculture worked with grocery retailers statewide to develop the campaign, which encourages stores to create unique displays promoting the campaign and the Alaska Grown products they carry.
Participating local retailers include Carrs-Safeway, Walmart, Fred Meyer, and Save-U-More.
Consumers will find the Alaska Grown logo on quality local products that meet the established grade standards for the top two USDA or state grades for the particular item.
All food products will be 100% locally grown except in the case of processed food items which must contain at least 75% Alaska grown content.
With expectations of further market growth with the continuation of the campaign in 2018, Bell’s Nursery announced it intends to increase the production of tomatoes and cucumbers by 20 percent and the Alaska Flour Company added products to 23 additional retailers throughout the state.
Story as aired on KSRM News:
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